Event Franchising

You would see events such as beauty conferences, contests, conventions, trade expos & trade shows happening in major countries of the world. When these events are franchised by exhibitors in other geographical areas, while retaining the original brand & logo, mission, concept & format from the original exhibitor, it's called Event Franchising. As in the classical style of franchising, only those events are franchised by the exhibitors which have been highly successful. The best example of Event Franchising is the World Economic Forum which has some regional event franchises in China & Latin America. Seeing the success of WEF, they have launched many national events as well.