Franchising for Dummies is a book by IDG Books Worldwide wherein Dave Thomas gives you the keys to success in any type of franchise alongwith Michael Sid. Franchising for Dummies can be regarded as a reference for all of us. The book covers franchising basics, establishing a franchise, operating a franchise, deciding what to do in a franchise and how to search for a best franchise. If you're interested in opening a franchise, let Dave Thomas and Michael Seid explain the ins and outs before you sign on the dotted line. From finding the right franchisor to setting up a smooth-running operation, they walk you through the sometimes bewildering choices you face - and show you step by step how to succeed.Dave Thomas is founder and CEO of Wendy's International. Michael Seid runs a franchise consulting business. Elizabeth J. Gatewood, PhD, the director of the Johnson Center for Entrepreneurship and Innovation at Indiana University, provided a technical review. With Franchising for Dummies you will discover how to:
- Understand the latest legal issues
- Find an ideal location
- Manage daily operations
- Work with your franchisor & fellow franchisees
- Expand your franchise
- Franchise your own small business
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