Street Smart Franchising by Joe Mathews

Street Smart Franchising is a book by Joe Mathews, Don DeBolt and Deb Percival which should be read by anyone who wants to be a successful franchisee before he starts looking for a franchise. The book covers topics like What's a franchise, Why should I invest in a franchise, Understanding your behavious style, What does winning look like, What does it take to win a franchisee, The learning curve of a franchisee, The evolution of the franchisee-franchisor relationship, Locating franchise opportunities & Following a six step franchise investigation process and helps you decide upon a franchisee option.

Joe Mathews has held management roles with such national chains as Subway, Blimple, Motophoto and The Entrepreneur's Source. Don DeBolt is a former president of the International Franchise Association and Deb Percival works in Franchise Development.