Saturday, October 24, 2009

Definitions

  • Franchise - A right granted to a business by a company to use the company's name and sell or rent its products and service is called a franchise.
  • License - A license grants permission to engage in a particular business activity.
  • Product distribution franchise - The right to use a brand name and distribute a product is a Product distribution franchise.
  • Business format franchise - The right to use a brand name and distribute a product plus the systems needed to operate the local business is a Business format franchise.
  • Franchisor - The company that sells the right to offer its product or service to a businessperson is the franchisor.
  • Franchisee - The businessperson who buys the right to sell the product or services of another company is the Franchisee.

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