Results of the franchisee motivation survey report

The recently conducted Franchisee Motivation Survey led to the results that the most credible source of information for evaluating the franchises is talking with the present franchisees. Though, it doesn't come as a surprise as people don't blindly trust franchisors and do a background check by talking with the present franchisees. Some other sources are:

• Company sources (Internet)
• Meeting personally with company representatives
• Reading company material
• Researching company website
• Visiting their booth at a trade show
• Listening to company presentation to a group
• Visiting franchise location
• Talking to a franchise broker